So who are the real people behind X & Y Communications?
There's a whole separate page that answers this question from a business perspective. But for starters, at the most basic level Emily and I (Scot McKay) are both normal people, at least relatively speaking. We live in San Antonio, TX having been married since December 9th, 2006. I drive a pickup truck and drink Sam Adams. Like me, Emily is a full-time dating and relationship coach. She also races BMX and sings karaoke with me whenever we get the chance. Both of us went through unfortunate divorces (for the exact same reason, no less) and are doing our best to be the greatest parents we can be. She has a son and I have a daughter from our respective previous marriages, and we now have a son together. If you want to know more and see some pictures you can check out our MySpace profile or Facebook page. If you do, be sure to add us as a friend.
What do you do, exactly?
Simply put, we are dedicated to helping you go from good to great in your relationships with MOTOS (members of the opposite sex). Both Emily and I have been through ineffective marriage counseling in our previous marriages, and have heard countless similar reports from others. We think it's high time for a powerful alternative that's more motivational and way more interactive. Besides specializing in that exact style of direct coaching, X & Y Communications has lots of resources such as e-books, podcasts and audio programs. Seminars and other live events are just around the corner.
What is your main focus, if you had to boil it down?
Without question, X & Y's core principle is that you have to deserve what you want out of a relationship in order to get it. "Waiting around for someone to come around" or any other passive strategy won't cut it. Actively becoming the kind of partner who deserves a great mate is the only option. Any other frame of mind invariably leads to "settling" for much less than you'll be happy with. And if you've "settled", your mate will be disappointed also. We are all about helping as many people as possible find phenomenal partners or enrich the relationship they are already in and experience the amazing fulfillment that comes from it.
Is X & Y Communications for both men and women?
From the very first newsletter we have focused on themes that both men and women can appreciate. Maintaining integrity and a respect for the unique differences between men and women has allowed us to be able reach both genders equally well with most of what we do. While it's absolutely true that we address a gender-specific audience in certain appropriate instances, the concept of "deserving what one wants" is not the unique domain of either men or women. After all, if only one gender's skill is improving that's going to make for an inequitable situation! With Emily now involved full time, there is a greater amount of information specifically for women being produced.
How did you get started?
Since my divorce I have voraciously studied how men and women are wired and what attracts them to each other. I was determined never to feel like a "victim" again in future relationships, and to me this meant becoming the best man I could be for future women in my life. Soon I began seeing some terrific success in the dating world, and my friends started asking me how I was making it happen. Eventually, I was getting calls from women I knew asking me for a guy's perspective on how to be more successful dating. When these calls started coming from women whom I had been out with but had chosen not to see again, I started thinking maybe I was on to something special. Finally, someone suggested I should just write a newsletter and send it to everyone at once. That's how it all started, and things have literally blossomed beyond my wildest expectations since. The greatest gift of all has been meeting and falling in love with Emily, who shares my passion for doing what it takes to empower others to experience the kind of love we share.
So where did the name "X & Y Communications" come from?
I spent over eleven years in the computer networking industry, and the name "X & Y Communications" was originally meant for an IT consulting firm. You know, connecting "point X" to "point Y". As it turns out the chromosomal reference works well, especially considering that a major key to dating and relationships is more effective communication.
You're different than the other "dating and relationship gurus" out there, huh? What's up with that?
I'm glad you asked. That question is such a good one that there's a whole separate page devoted to the subject.
Are "Scot and Emily McKay" your real names?
In retrospect I've thought about how it would have been cool to make up a "code name" like some of the other guys in this field. But hey, too late. Besides, I'm fortunate enough to have a name that works pretty well anyway. If you still think I'm using a pseudonym, consider this--if I was, why would I misspell it? And as for Emily, she's indeed married to me so that sort of completes the picture.
So other than that track record of yours, how else are you qualified to be doing this stuff?
Well my educational background is in education and psychology, with graduate work in counseling. Prior to a successful management career in the IT world I worked as a life coach to at-risk young adults. So in many ways, X & Y Communications represents a return to what I should have been doing all along. Emily has 15 years worth of experience in working with people in the business world, and quite simply has a knack for all things relating to interpersonal relationships. Do you know what, though? I genuinely believe that when it comes to dating and relationship success research and field testing of real-world principles--and yes, our real-world track record--far outweigh the number of certificates we have on the wall. But either way, we've got you covered. Fair enough?
Scot and Emily, are you really as happy as you look? You two look way too cute together. Is this an act?
Oh no. I can assure you our relationship is 100% genuine, which is why we're married. We are approached in public by total strangers quite a bit, who express similar sentiments. Sometimes other couples even hit on us. We have something magical together because we deserve what we want, and went and got it. We're living proof that this is all possible and would love to be a part of helping you do the same. BTW, Amy Waterman of 000Relationships recently referred to us as the "Perfect Couple". ...Well, "Perfectly Imperfect", maybe.
It seems like there are a lot of guys on the Web with elaborate "sales pages" pitching various books and programs. They all talk a good game, but when I actually spend my $37 it seems like the "sales page" itself contained more content and was of higher production quality than the actual book! You two offer some fascinating and useful info in your newsletters and podcasts, but how do I know that your books, Power Sessions and especially your more comprehensive programs truly take it to the next level?
Let me tell you, there's a big difference between being passionate about Internet marketing and being passionate about equipping real people for real success in arguably the most crucial area of life--dating and relationships. Emily and I do what we do because we've found great happiness along the road to meeting each other and firmly believe in our message. Having made the decision to pursue this passion full time, I have compiled enough life wisdom in forty-two years to realize that our success--and YOURS--is squarely dependent upon delivering the highest quality groundbreaking content coupled with a relentless commitment to customer service. So you can bet that our books and programs truly are where our best material is featured. If our extensive collection of partnerships and testimonials isn't convincing enough for you, our unconditional 365-day return policy serves as our ironclad way of truly putting our livelihood where our mouth is.
Do you really offer one-on-one coaching?
Absolutely. I can't imagine being a true relationship coach without doing so. Space is very limited, however, since Ten-Plus™ is a comprehensive road map to success and we deliver more than we promise to each and every person or couple whom we am hired to work for. We have successfully helped men and women achieve greater success starting from various stages of expertise, and we are the only coaches you'll meet in this space who will guarantee their work 100%. To date we have yet to ever issue a refund for quality control reasons. In fact, we've actually received surprise extra payments from people whose results wildly exceeded expectation in far less time than ever dreamed possible. These days, a good percentage of our new coaching contacts are direct referrals from satisfied customers, which is a clear vote of confidence.
So when are the live seminars going to happen, already?
We are getting bombarded with that question more and more every day, it seems. Live seminars in major metro areas are in the works, for sure. We are going to make sure they are done with a mind blowing degree of competence and added value. We're hard at work securing the right partnerships necessary to bring that to fruition. Be on the lookout also for a special new direct coaching program that will be more accessible to a wider number of people.
OK, that settles it. We're ready to get our relationship challenges handled and start enjoying our life with each other again for a change. How can I reach you two? Can I call you? It seems most of the "relationship gurus" out there are unapproachable. They don't actually answer their phones or their emails.
I know, right? How can someone be a "relationship coach" if unreachable? No such issue here and certainly no "ivory tower". In fact, we love hearing from you. Call us personally at 210-260-6400 and don't be surprised if I answer the phone. You can Skype me personally for free at "scotmckay". Our email address is scotandemily@scotandemily.com. We answer all messages (well, unless you ask for sex videos or naked pictures of Emily like has happened a handful of times...)
